(INTRODUCTION) Brand identity and packaging design for Yunjac, a high-end Korean herb-based skincare brand launched in Seoul.
Client: Shinsegae Department Co. Ltd. via NR2154
Creative Director: Jacob Wildschiodtz
Strategy Director: Matthew Andrews
Design Director: Elina Asanti
Art Director: Ayaka B. Ito
Designers: Tida Tep, Signe Isaksen, Stefanie Brückler
Brand/Creative Strategist: Meg Crockett
Portfolio photography by Ayaka B. Ito.
Backed by years of meticulous research, Yunjac is a highly effective, plant-based skincare and cosmetic brand that blends enriched precious Korean herbal ingredients with modern science. NR2154 developed the brand identity and packaging to position Yunjac as a modern apothecary of prestige skincare.
(LOGO) Tradition meets modern-day luxury. The logo is classic, determined, and serious. The letterforms take on Roman capital letter proportions, with fluid details and pointy, heavily bracketed serifs.
(COLOR/TYPE) Earthy colors that are reminiscent of Korean herbs such as Red Ginseng and Agarwood are paired with contrasting tones of grays and taupes and accented with gold foil. The clean and modern packaging design is paired with classic serif typefaces; Trajan and Caslon.