(INTRODUCTION) Packaging design for Juna, a female-run wellness brand specializing in plant-powered formulas to optimize the mind, body, mood, and sleep.
Client: Juna / Jewel Zimmer
Logo Design & Brand Identity:
In 2019, I was approached by founder Jewel Zimmer to help refresh Juna's packaging system as they were preparing to expand their audience by offering a new Hemp CBD collection that uses plants grown with organic and biodynamic practices.
We revisited Juna's branding to embody a more feminine, clean, and wholesome spirit through a new vibrant color palette that helped the product to stand out while retaining a sense of sophistication.
A key focus of the packaging was transparency into the exact product makeup through concise messaging. A sticker system was applied to precisely spell out the exact amounts of active cannabinoids and terpenes contained in each batch.
Juna's brand identity was created by Shawn Carney.