(INTRODUCTION) Brand refresh and website for Kjaer Weis, a luxury beauty brand specializing in organic and eco-conscious makeup.
Client: Kjaer Weis via NR2154
Creative Director: Jacob Wildschiodtz
Design Director: Elina Asanti
Art Director: Ayaka B. Ito
Designers: Stefanie Brückler, Tida Tep
Meg Crockett, Betina Bethlem
Producer: Nicole Irizarry
Web Development: Edward Dias
UX Designer: Emil Bergh
All photography assets courtesy of Kjaer Weis.
NR2154 was tasked to evolve and elevate Kjaer Weis's brand by designing a digital platform that seamlessly weaves commerce with engaging editorial content and inspires its customers.
(BRANDING) As part of the brand refresh, we refined their color palettes, typography, and art direction to make Kjaer Weis look ever more luxurious, natural, high-performing, and sustainable.
While Kjaer Weis' existing packaging primarily used bolder weights of Genre, we used Genre Regular to allow for more flexibility on the website and lighten the weight of each page.
We also limited the use of red on digital platforms and switched to using predominately white, black, and silver.
(PRODUCT PAGE) Each product page was designed to bring a new degree of focus and magnitude to the beautiful products, materials, and textures. Editorial content was integrated below the fold for customers to learn about product applications.
(MAGASINET) The website integrated a new editorial platform called Magasinet, where Kjaer Weis could expand their universe through engaging with personalities across the industries of beauty and art.
(STOREIS) Some of the articles focused on new or different ingredients, methods, processes, and ways of thinking that are unique to the KW brand. Other articles were city-focused guide to finding hidden and unexpected moments in KW’s market cities.