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(PROFILE) I’m Ayaka B. Ito, an independent designer and illustrator based in New York City and Tokyo, specializing in type-driven brand identities, editorial design, illustrations, and typefaces. I’m also a graduate of Type@Cooper’s Extended and Condensed Program. 


I specialize in bringing new and established brands to life by elevating visuals with refined craftsmanship and thoughtful attention to detail. I work closely with clients to define the best approach in partnership. And depending on the project needs, I also collaborate with my network of talented creatives to offer a holistic experience.

With over a decade of experience, I’ve collaborated with creative studios Sharp Type, NR2154, creech, Gretel, High Tide, XXIX, The Working Assembly, and RoAndCo. 

Let’s work together. email@ayakaito.com

(CONTACT)

For new project inquiries, please tell me a little bit about you and your project upfront, including a rough timeline and budget. That way, I can get back to you as soon as possible whether if it's something I can take on.

Please reach out inquiries, collaborations, and questions to:

email@ayakaito.com

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(SERVICES)

Branding & Identity
Typeface Design
Publication Design
Packaging Design
Art Direction
Illustration
Website Design
Print Design
Signage

(EXPERIENCE)

Over the past 12+ years, I’ve worked with an array of international studios and clients including:

Bon Appetit / Condé Nast
Dims / TOUT
The North Face Japan
Le Labo
Stone And Strand
Gossamer
Veuve Clicquot
Tower 28
Studio Proba
Mavro Kafe
Deux Cranes
Romance Journal
Juna
—Freelance, 2018–Present

Bloomscape
Cometeer
Athletic Greens
—creech, 2019–21

Museum of Ice Cream
Oula
—The Working Assembly, 2019

Oscar de la Renta
Rizzoli
Tiffany & Co.
Yvonne Koné
Kjaer Weis
Nicola Formichetti
Moët Hennessy
Frederik Bille Brahe
August Journal
Rika Magazine
Shinsegae
3INA Makeup
—NR2154, 2014–19

Loeffler Randall
Moda Operandi
Bobbi Brown
Gabriela Hearst
Shiseido
—RoAndCo, 2011–14

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(IMPRINT)

The serif typeface used on this website is custom designed. It is currently being developed, and unavailable for purchase.

Japanese translations by Saori Tanabe.

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