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(PROFILE) I’m Ayaka B. Ito, an independent designer and illustrator based in New York City and Tokyo, specializing in type-driven brand identities, editorial design, illustrations, and typefaces. I’m also a graduate of Type@Cooper’s Extended and Condensed Program. 


I specialize in bringing new and established brands to life by elevating visuals with refined craftsmanship and thoughtful attention to detail. I work closely with clients to define the best approach in partnership. And depending on the project needs, I also collaborate with my network of talented creatives to offer a holistic experience.

With over a decade of experience, I’ve previously worked at creative studios NR2154, creech, High Tide, The Working Assembly, and RoAndCo. 

Let’s work together. email@ayakaito.com

(CONTACT)

For new project inquiries, please tell me a little bit about you and your project upfront, including a rough timeline and budget. That way, I can get back to you as soon as possible whether if it's something I can take on.

Please reach out inquiries, collaborations, and questions to:

email@ayakaito.com

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(SERVICES)

Branding & Identity
Typeface Design
Publication Design
Packaging Design
Art Direction
Illustration
Website Design
Print Design
Signage

(EXPERIENCE)

Over the past 11+ years, I’ve worked with an array of international studios and clients including:

Stone And Strand
Veuve Clicquot
Romance Journal
Juna
—Freelance, 2018–Present

Bloomscape
Cometeer
—creech, 2019–20

Museum of Ice Cream
—The Working Assembly, 2019

Rizzoli
Tiffany & Co.
Yvonne Koné
Kjaer Weis
Nicola Formichetti
Moët Hennessy
August Journal
Rika Magazine
Shinsegae
3INA Makeup
—NR2154, 2014–19

Loeffler Randall
Moda Operandi
Bobbi Brown
Shiseido
—RoAndCo, 2011–14

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(IMPRINT)

The serif typeface used on this website is custom designed. It is currently being developed, and unavailable for purchase.

Japanese translations by Saori Tanabe.

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