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(PROFILE) I’m Ayaka B. Ito, an independent designer and illustrator based in New York City and Tokyo, specializing in type-driven brand identities, editorial design, illustrations, and typefaces. I’m a graduate of Type@Cooper. While running my design practice, I also co-run the Japanese chocolates and confectionery brand Deux Cranes on the side.


I specialize in bringing new and established brands to life by elevating visuals with refined craftsmanship and thoughtful attention to detail. I work closely with clients to define the best approach in partnership. And depending on the project needs, I also collaborate with my network of talented creatives to offer a holistic experience.

With over a decade of experience, I’ve collaborated with creative studios Sharp Type, NR2154, creech, Gretel, High Tide, XXIX, The Working Assembly, and RoAndCo. 

Let’s work together. email@ayakaito.com

(CONTACT)

For new project inquiries, please tell me a little bit about you and your project upfront, including a rough timeline and budget. That way, I can get back to you as soon as possible whether if it's something I can take on.

Please reach out inquiries, collaborations, and questions to:

email@ayakaito.com

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(SERVICES)

Branding & Identity
Typeface Design
Publication Design
Packaging Design
Art Direction
Illustration
Website Design
Print Design
Signage

(EXPERIENCE)

Over the past 13+ years, I’ve worked with an array of international studios and clients including:

Anteism Books
Condé Nast • Bon Appetit 
Deux Cranes
Dims • TOUT
Gossamer
Juna
Le Labo
Mavro Kafe
Romance Journal
Stone And Strand
Studio Proba
The North Face Japan
Tower 28
Veuve Clicquot
—Freelance, 2018–Present

Athletic Greens
Bloomscape
Cometeer
Daring.
PAX
—creech, 2019–22

Museum of Ice Cream
Oula
—The Working Assembly, 2019

August Journal
Frederik Bille Brahe
Kjaer Weis
Moët Hennessy
Nicola Formichetti
Oscar de la Renta
Rizzoli
Shinsegae
Tiffany & Co.
Yvonne Koné
—NR2154, 2014–19

Bobbi Brown
Loeffler Randall
Gabriela Hearst
Moda Operandi
Shiseido
—RoAndCo, 2011–14

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(IMPRINT)

The serif typeface used on this website is custom designed. It is currently being developed, and unavailable for purchase.

Japanese translations by Saori Tanabe.

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