(INTRODUCTION) Brand identity, custom typeface, and illustration for Résai, a boutique floral design and dance studio located in Aomori, Japan.
Client: Résai / Tomoe Hirose
Classical dance meets floral design. Capturing the ethereal, dreamy, and feminine aesthetic of the Résai, I designed an identity that brings the two worlds together.
A custom typeface, Jasmine Display was created from scratch to easily express the brand's personality across collaterals, packaging, and digital touchpoints.
(SYSTEM) Feminine, airy and sophisticated. The light, delicate serif logo and a pairing custom serif typeface created a simple-to-use and striking visual system. The color palette plays with the day/night cycle of the shop, which transitions into a ballet studio after hours.