(INTRODUCTION) Brand identity and custom typeface for Stone And Strand, a NYC based jewelry startup that offers beautiful, dainty fine jewelry pieces made for everyday wear.
Client: Stone And Strand,
Nadine McCarthy Kahane
Brand identity created together
with Verena Michelitsch
All photography shot by Sofia Colvin.
Art Direction/Prop Styling: Verena Michelitsch
Videography: Kathi Glanz
Designed for women by women, the Stone And Strand offers feminine, minimalist, and on-trend fine jewelry that is meant to be stacked and layered.
Verena Michelitsch and I worked closely with founder Nadine McCarthy Kahane to create a new brand identity that speaks to the modern and in-the-know woman.
Through the new logomark, visual system, custom typeface, to art direction, we blended the playfulness of the mixing-and-matching of the jewelry pieces with their understated, refined, elegant taste.
(LOGO) Refined, classic, and modern. Connecting to the delicateness of the jewelry pieces, the custom drawn logomark incorporates refined contrast in the letters and infuses stone-cut features that speak to the process of jewelry making.
(COLOR) Combination of colors inspired by nature and refraction of light.
(MARK) The brand mark "S" plays on the mix and match of Stone And Strand's dainty jewelry pieces.
(PHOTOGRAPHY) Products are shot with fun, unexpected props every season. Pops of the brand palette was brought in through backdrops. Photography shot by Sofia Colvin, and art directed/styled by Verena Michelitsch.
(PATTERN) The pattern, deconstructed from the brand mark is engraved into the "Good Girl" gold-plated sterling silver ring.
We designed a bespoke typeface for Stone And Strand. Linking to the new logo, this sans-serif typeface has a sense of modernity, sharpness, and timelessness — supporting the evolution of the new visual identity.
Proud to be female-founded and female-run. Stone And Strand redefines what it means to be “good girl” in the modern-day. They embrace the new generation of Good Girls who are doing what's right for themselves and not afraid to do things their own way. This typeface is named in honor of their mission.
(LETTERFORMS) The typeface expands on the aesthetic of the logo into a full latin alphabet, numbers, and punctuations set.