(INTRODUCTION) Brand identity for Kafeteria, a new café at the Statens Museum for Kunst in Copenhagen by renowned Danish restaurateur Frederik Bille Brahe.
Branding & Identity
Client: Frederik Bille Brahe via NR2154
Creative Director: Jacob Wildschiodtz
Design Director: Elina Asanti
Art Director: Ayaka B. Ito
Designer: Stefanie Brückler
Restaurant photography courtesy of Kafeteria.
Portfolio photography by Ayaka B. Ito.
The menu and experience at Kafeteria combine Japanese minimalism and Danish culture with modern sensibilities. Sitting inside the National Gallery of Denmark, the café's interior is designed by Vietnamese-Danish artist Danh Vo. It houses Dinesen floors, Noguchi light sculptures, and furniture from Poul M. Volther, Nanna Ditzel, Enzo Mari, framed by ceiling arches and classical marble statues.
Taking these cues, NR2154 designed a geometric, friendly, and understated lowercase sans-serif logomark that embraces the café's Zen sensibility. A custom typeface—based on the logomark—was also created to be used across promotional materials and printed collateral.
Every touchpoint was designed using the custom typeface to build a cohesive brand voice that elevates Chef Frederick Bille Brahe and chef Jakob Kjær's culinary approach to creating simple, organic Japanese and Danish recipes.
(MARK) Minimalism meets Classicism meets Modernism. — The mark is made from combining a cafeteria tray, plate, bowl, and partitions.
(TYPEFACE) The letterforms of Kafeteria Sans are inspired by classical Roman capitals and designed to fit into a systematic grid. It comes in one weight, and supports English and Danish.