Founded by childhood friends Furay Chang and Eric Chan, Drunken Meadow creates small batches of loose-leaf tea and bottled “cold brew” tea, with leaves exclusively picked from Chang’s family plantation back in Taiwan. They focus on bringing authentic and rich flavors from their family heritage to the modern-day.

The brand identity captures the historic Taiwanese tea culture of Drunken Meadow, distilling Furay’s personality into a fresh, authentic and visually impactful graphic system. The system is applied across packaging, digital touchpoints, and collaterals to build a cohesive and compelling brand voice.