(INTRODUCTION) Brand identity and packaging design for Drunken Meadow, a Brooklyn-based tea company with a family-owned plantation in Taiwan, founded in 1932.
Branding & Identity
Client: Drunken Meadow
Founded by childhood friends Furay Chang and Eric Chan, Drunken Meadow creates small batches of loose-leaf tea and bottled “cold brew” tea, with leaves exclusively picked from Chang’s family plantation back in Taiwan. They focus on bringing authentic and rich flavors from their family heritage to the modern-day.
The brand identity captures the historic Taiwanese tea culture of Drunken Meadow, distilling Furay’s personality into a fresh, authentic and visually impactful graphic system. The system is applied across packaging, digital touchpoints, and collaterals to build a cohesive and compelling brand voice.
(LOGO) Bringing heritage to modern tea through decorative frames inspired by traditional Taiwanese family seals. The bold, boxy sans-serif logotype is a nod to vintage woodblock type. The small "O" mimics the sun rising in the meadow.
(ILLUSTRATION) The illustrations used in the decorative frames were also reimagined to be used as a graphic pattern for their wrapping paper.