(INTRODUCTION) Custom typeface for Gemic, a global growth strategy firm with offices in NYC, Helsinki, Toronto, and Berlin.
Gemic is a global growth strategy firm with offices in NYC, Helsinki, Toronto, and Berlin. Since 2008, they have helped businesses translate emerging shifts in culture and technology into clear future directions and value propositions.
The new stencil logomark represents Gemic's solution-focused services, and the identity has been expanded into a bespoke headline typeface.
(LETTERFORMS) The typeface expands on the aesthetic of the logo into a full latin alphabet, numbers, and punctuations set.
(PROCESS) Original sketch showing the design decisions made for each letter.
Gemic is a global strategy, innovation, and thinking partner for progressive corporations.
Gemic helpS leading companies build growth strategies with profound value to people, society, and shareholders.