(INTRODUCTION) Brand identity and custom typeface for Moët Hennessy, the leading importer, and marketer of wines, spirits, and champagnes owned by LVMH.
Logo & Mark Design
Client: LVMH Moët Hennessy –
Louis Vuitton SE via NR2154
Creative Director: Jacob Wildschiødtz
Strategy Director: Matthew Andrews
Design Directors: Elina Asanti, Felix de Voss
Art Director: Ayaka B. Ito
Designer: Stefanie Brückler
Creative/Brand Strategist: Meg Crockett
Portfolio photography by Ayaka B. Ito.
With 50 years of history, Moët Hennessy's portfolio includes an accolade of renowned brands including Hennessy Cognac, Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot. As the leading importer that represents over 20 brands, the biggest challenge was to create a unique identity for Moët Hennessy that evokes modernity and authenticity without overpowering the identities of their wine, spirits, and champagne brands.
The brand identity NR2154 created pairs a new, sharp, and sophisticated serif logo with refined silver-grey color tones, and accents of rich blue and gold foil. We extended the details of the logo into a custom-drawn typeface that could easily be used throughout their advertising touchpoints to create a cohesive brand voice.
(LOGO) These custom-designed letterforms feature graceful, fluid details evoking the liquid that unites all MH brands.
(TYPEFACE) Subtle, curved details connect the tagline with the letterforms of the wordmark.