(INTRODUCTION) Brand identity and custom typeface for Moët Hennessy, the leading importer, and marketer of wines, spirits, and champagnes owned by LVMH.

(MY ROLE)

Brand Identity
Logo & Mark Design
Typeface Design

(CREDITS)

Client: LVMH Moët Hennessy –
Louis Vuitton SE

Agency: NR2154
Creative Direction: Jacob Wildschiodtz
Design Direction: Elina Asanti
Collateral Design & Production: Stefanie Brückler
Brand/Creative Strategy:
Matthew Andrews, Meg Crockett

Typeface Production: Dalton Maag

With 50 years of history, Moët Hennessy's portfolio includes an accolade of renowned brands including Hennessy Cognac, Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot. As the leading importer that represents over 20 brands, the biggest challenge was to create a unique identity for Moët Hennessy that evokes modernity and authenticity without overpowering the identities of their wine, spirits, and champagne brands.

The brand identity we created pairs a new, sharp, and sophisticated serif logo with refined silver-grey color tones, and accents of rich blue and gold foil. We extended the details of the logo into a custom-drawn typeface that could easily be used throughout their advertising touchpoints to create a cohesive brand voice.

MOETHENNESSY_IDENTITY_LOGO

(LOGO) These custom-designed letterforms feature graceful, fluid details evoking the liquid that unites all MH brands.

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(TYPEFACE) Subtle, curved details connect the tagline with the letterforms of the wordmark.

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