With 50 years of history, Moët Hennessy's portfolio includes an accolade of renowned brands including Hennessy Cognac, Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot. As the leading importer that represents over 20 brands, the biggest challenge was to create a unique identity for Moët Hennessy that evokes modernity and authenticity without overpowering the identities of their wine, spirits, and champagne brands.

The brand identity we created pairs a new, sharp, and sophisticated serif logo with refined silver-grey color tones, and accents of rich blue and gold foil. We extended the details of the logo into a custom-drawn typeface that could easily be used throughout their advertising touchpoints to create a cohesive brand voice.