(INTRO) Hi, I'm Ayaka. I'm based in New York City and Tokyo, and I create brand identities, books & magazines, typefaces, and illustrations in the fields of art, lifestyle, fashion, and beauty.

(FEATURED PROJECTS)

BRANDING  PACKAGING


 

Info —

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(PROFILE) Im Ayaka B. Ito, an independent designer and illustrator based in New York City and Tokyo, specializing in type-driven brand identities, editorial design, illustrations, and typefaces. Im a graduate of Type@Cooper. While running my design practice, I also co-run the Japanese chocolates and confectionery brand Deux Cranes on the side.


I specialize in bringing new and established brands to life by elevating visuals with refined craftsmanship and thoughtful attention to detail. I work closely with clients to define the best approach in partnership. And depending on the project needs, I also collaborate with my network of talented creatives to offer a holistic experience.

With over a decade of experience, Ive collaborated with creative studios Sharp Type, NR2154, creech, Gretel, High Tide, XXIX, The Working Assembly, and RoAndCo. 

Let’s work together. email@ayakaito.com

(CONTACT)

For new project inquiries, please tell me a little bit about you and your project upfront, including a rough timeline and budget. That way, I can get back to you as soon as possible whether if it's something I can take on.

Please reach out inquiries, collaborations, and questions to:

email@ayakaito.com

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(SERVICES)

Branding & Identity
Typeface Design
Publication Design
Packaging Design
Art Direction
Illustration
Website Design
Print Design
Signage

(EXPERIENCE)

Over the past 13+ years, I’ve worked with an array of international studios and clients including:

Anteism Books
Condé Nast • Bon Appetit 
Deux Cranes
Dims • TOUT
Gossamer
Juna
Le Labo
Mavro Kafe
Romance Journal
Stone And Strand
Studio Proba
The North Face Japan
Tower 28

Veuve Clicquot
—Freelance, 2018–Present

Athletic Greens
Bloomscape

Burnt Toast Works
Cometeer
Daring.
PAX

creech, 2019–22

Museum of Ice Cream
Oula

The Working Assembly, 2019

August Journal
Frederik Bille Brahe

Kjaer Weis
Moët Hennessy

Nicola Formichetti
Oscar de la Renta
Rizzoli
Shinsegae
Tiffany & Co.

Yvonne Koné
NR2154, 2014–19

Bobbi Brown
Loeffler Randall
Gabriela Hearst

Moda Operandi
Shiseido
RoAndCo, 2011–14

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(IMPRINT)

The serif typeface used on this website is custom designed. It is currently being developed, and unavailable for purchase.

Japanese translations by Saori Tanabe.

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