Spring/Summer'14 Campaign Film
Kaelen's Spring/Summer'14 campaign film showed the collection in action highlighting the close-up details of the textural fabric patterns inspired by gridded planes, glaciers and mountain landscapes.
Taking inspirations from falling avalanches and crumbling glaciers, the fabric textures moved as if they disintegrated and melted away to reveal the next look. Large physical screens displayed the line's printed patterns and moved them around the models to create dynamic fracture.
Together with the team at RoAndCo, I created the original concept art, storyboard, and execution of the still frame designs.